Tech Carrots, Professional SEO Services Company in Bangalore, When you consider the type of optimization techniques to use you must consider 2 factors: give the search engines what they need and give your web site visitors the information they need.
The major search engines display 2 types of results on the SERP (search engine results page) as a result of a user search query: paid advertisements and natural non-paid listings. Web sites can utilize one or both of these methods to acquire top listing positions. The paid advertisement exists on the results page due to an agreement by the advertiser to pay the search engine when a user clicks on their ad. The natural listing depends on the optimization techniques employed on the web site. This article will focus only on the natural listing.
Each search engine has their own algorithm to determine which web sites meet their requirements and therefore obtain the higher SERP natural listing positions (or ranks) for a given keyword or keyword phrase in a user search query.
There are a large number of on-page optimization factors that are considered in the search engine evaluation process. These factors include but are not limited to: words in the web page url, title tag, meta tags, headlines, sub headlines, keyword density, words at the beginning of the page, page content, words that are bold, words in the links, site navigation, the structure of links and a number of other considerations.
includes both on-page and off-page optimization. There's a big difference between the two and you should not rely on one at the expense of the other.
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